If you’re a small business owner, coach, consultant, speaker, professional service provider, soon-to-be self-employed professional or a home-based business person looking to make
some money on the side who

• Wants to attract more clients to your small business without working as hard as you're working now...
• Needs to be able to create a message that penetrates the market place and cuts
  through all the noise...
• Wants to discover the secret to creating marketing materials that clients and prospects want to pass on rather than throw in the bin...
• Wants to be able to STAND OUT from all the competitors in the market place WITHOUT
  having to discount your offering...
• Wants to discover how to fish where the fish are and stop wasting money on
  marketing activities that put you in the wrong pond for your clients...
• Needs to learn the art of NO-Pressure Selling so you can successfully convert more
  sales and maximise the results of your marketing efforts...
• Understands that it's crucial to organise WHAT you offer so it's clear, concise, and
  makes people really WANT to buy from you...
• Wants to understand the METHOD for the best way to communicate your unique
  qualities...
• Wants to eliminate the self-sabotage you're currently encountering EVERY SINGLE DAY
  that keeps you from creating the client and income explosions you need...
• Wishes you knew the simple strategies needed to consistently GET OUT THERE in a big
  way and get clients to come to you...
• Is eager to finally end the 'feast-or-famine' syndrome you're currently experiencing and
  create a system for your marketing...
• Wants to master the Mindset of successful entrepreneurs so you, too, can get out of
  your own way, and make a lot more money in your business, even if all you want is just
  a part-time thing to stay home with your children...

If you’re interested in achieving these outcomes
– THEN THIS PROGRAM IS FOR YOU!

The INCOME EXPLOSION webinar series is designed to ensure you
hit the ground running in 2010.

I want to help you make 2010 your best year ever in business. One of the reasons many small
businesses fail to create an income explosion is because they don’t build the momentum they
need to at this time of year.

This is not the time to wind down. Now is the time to FIRE UP, FOCUS and ENERGISE your marketing efforts.

During this intensive four week program, I will personally walk you step-by-step through the
creation of the critical marketing areas you need to develop to promote your business
successfully, starting THURSDAY NOVEMBER 26, 2009

I will show you exactly how to:

• Refine your marketing MESSAGE so it grabs attention
• Improve or create the right marketing MATERIALS to connect with prospects and
  generate viral marketing potential
• Explore the best METHODS to promote your offering and find more buyers
• Put more MONEY in your pocket by converting prospects to sales with less effort

The thing that stands between you and an income explosion is how effective are your four M’s
of marketing? Because without a unique and compelling MESSAGE, without customer focused
marketing MATERIALS, without a proven METHOD of getting your message out there and
without the ability to turn leads into MONEY, an income explosion is impossible.

For the first time I am going to walk a small group of business owners through the
development of these essential marketing tools.

Here’s what we’ll be covering in the course over four weeks

Week One – Thursday 26 November

The Message

Most business’s message focuses on what they do and how they do it. You will discover how
to shift your message to be result focused and outcome based, so that it will cut through the
noise in your market place and grab the attention of your best buyers.

You’ll learn how to:

• Use your Uniqueness to your advantage
• Create a customer centric message
• Write attention grabbing copy
• Stand out - rather than fit in
• Be someone worth investing in

Week Two - Thursday 3 December

The Material

I will help you build your own marketing toolbox. While many business owners spend a lot of
time, energy and money creating a flash looking flier or brochure, only to have most of them
end up being thrown in the bin, I’ll teach you how to create material with viral marketing
power.

You’ll learn how to:

• Rework your brochure so you don’t tell - you ask
• Use technology to spread your message
• Put your material in the right hands
• Create promotional material people would pay for

Week Three - Thursday 10 December

The Method

While your competitors are out there trying to push their brand onto prospects, I will show you
how you can begin to pull large numbers of potential clients towards you. You’ll be
amazed when you learn a new method of marketing how quickly your results turn around.

You’ll learn how to:

• Use a universal law to underpin your marketing philosophy
• Examine old school marketing tactics to see if they are still relevant to you
• The step-by-step client attraction method
• Be deliberate about your marketing

Week Four – Thursday 17 December

The Money

There is little point improving your ability to market and attract prospects unless you have a
formula to convert them into paying clients. This final instalment of the program will teach you
how to monetise your marketing efforts and add serious dollars to your bottom line profits.

You’ll learn how to:

• Convert people with less effort and enjoy more success
• Develop your questions to help people buy
• Proactively ask for the sale
• Generate more referral business

What others say about Paul

Max Walker - Australian Cricketer, Television Personality, Author and Speaker - on Paul McCarthy I am proud to be able to call Paul a friend and colleague. I have had the privilege to share the platform with Paul on many occasions and there is no doubting his depth of knowledge and generosity of spirit. There is no question in my mind, when it comes to small business marketing, Paul McCarthy is the ‘Go To Guy’ in this country.
Sandi Givens - Author, Award Winning Speaker and expert in Women’s Development - on Paul McCarthy Paul is outstanding - as a speaker, a motivator, a marketing and sales expert, a coach and as a person with the highest integrity. Like many others, I quickly moved to wanting more of Paul's time on an individual basis and engaged him as my Business Coach. My profitability has increased, my product and service range expanded and my client list grown. He exceeds my expectations in the service he delivers time and time again. If it's real-world sales and marketing advice you want - from a coach who impels you upward and onward ... look no further than Paul McCarthy. You're guaranteed the results you're after.
Mick Supple - Managing Director of Exclusive Floors - on Paul McCarthy As a small business owner, one of the greatest challenges I faced was isolation. With no one to bounce ideas off, my business was stagnating. After hearing Paul speak I didn’t hesitate to engage him as my private business coach. The results have been truly fantastic. Since working with Paul my sales have more than tripled. If you are serious about growing your profits, you can’t afford to be isolated. Speaking from experience, connecting with Paul is the fastest way I know to achieving your potential.
Phoebe Hutchison - Managing Director of Apex Hosting - on Paul McCarthy I just wanted to say a huge thank you. Your seminar was ‘life changing’. I walked away with renewed enthusiasm and passion for our business success. I found your concepts to be fresh and exciting. I have started applying your concepts and our orders have already doubled this month! My thanks again for the invaluable insights and information.

Webinar Dates:

Webinars take place on:

Thursday 26 November

and Thursday 3, 10 and 17 December respectively.

Each webinar will be between and 60 and 75 minutes in duration.

Never been on a webinar before? Click here to learn all about them!
 
Times:

• 9.30am WA time
• 11.00am NT
• 11.30am Qld
• 12.00 noon SA
• 12.30pm NSW, Vic, Tas
• 2.30pm Auckland
• See timeanddate.com for other time zones.

Don’t worry. If for any reason you are unable to attend one of the live webinars, every session
is being recorded and will be made available for participants of the program to access on a
secure section of our website. So YOU won’t miss a thing.

Investment:

The webinar series is valued at $388 for all 4 sessions.
To make it affordable for all business owners, we have priced the complete series at just  $197. That’s a saving of $191.

So register now for just $197 and watch your income explode in 2010!